Australia's Constructive Shareholder Activist
Who We Are
Private Capital. Constructive Influence. Sustainable Outcomes.
Advocate Strategic Investments Pty Ltd (“ASI”) is a privately owned investment firm deploying proprietary capital into high-conviction opportunities across Australia’s listed and unlisted markets.
We combine constructive shareholder activism with evidence-based investing to unlock value, enhance governance, and generate sustainable long-term outcomes.
Founded by Michael de Tocqueville, ASI reflects his vision for deploying proprietary capital into high-conviction opportunities while advancing the philosophy of constructive shareholder activism. We are activist investors with a constructive edge selectively backing under-recognised companies where our strategic influence may make a measurable difference.
ASI’s Mission:
To deliver superior, risk-adjusted returns by combining deep research with constructive shareholder activism and collaborative engagement.
Key Highlights:
• Proprietary private capital — independence, alignment, speed
• Constructive engagement — working with boards, not against them
• Strategic influence — unlocking shareholder value
• Selective mandate — targeting high-potential ASX micro, nano, and mid-caps
• Research-driven conviction — outcomes, not noise
Investment Strategy
ASI employs a bottom-up, index-agnostic approach to stock selection, building concentrated portfolios through rigorous quantitative analysis and deep fundamental research. We select each holding on its individual merits — one company at a time — with a focus on high-conviction positions where constructive engagement can drive measurable outcomes. Our research capabilities are supported by Morningstar and Lincoln indicator platforms.